A partner project with
Stampede International & Costa Rica Tourism Board to explore the unique challenge of
eco-tourism in the country.
SPECIAL MENTIONS
About the
project
This project is based in Costa Rica with Royal College of Arts and Stampede International; a global non profit that protects and conserves wildlife.
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The goal of the project was to investigate responsible travel in & to ensure that this growing travel sector is has a measurable, sustainable and positive effect on wildlife and local communities.
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Project deliverable: To provide guidance for travellers, travel companies and destinations with fragile ecosystems.
TIMELINE
4 Months
Nov 23 - Feb '24
MAKE OF THE TEAM
Vivi Su, Peggy Lin, Yuheong Chong, Tong Zheng, Shivani
Gowaikar
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ROLE
Service Design, Graphic Design, Strategy
Background & Impact : Defining project context and future impact
Post-pandemic, responsible travel surged, with a 61% rise in sustainable travel searches. Projected growth of 9.54% yearly till 2027
(approx $335.93 bn globally) underscores its significance.
New responsible travel companies emerged, offering sustainable trips. Destinations like Costa Rica saw a rise in sustainable wildlife experiences.
Yet, questions linger about the depth of this trend and its impact on communities and fragile environments.
OUR PRODUCT
Key Features
Real-Time Suggestions: Focused on promoting unexplored locations and local businesses.
Wildlife Education: Articles on how to interact with the biodiversity in CR.
Community: Building a strong network of authentic suggestions and reviews through building a backpacker community.
Problem Architecture and Testing: Defining the main challenge and testing the product with users
Project
learnings
Understanding that what we started with can always evolve as we get more information and tools to refine it.
Service Design being an agile design process, learning to use feedback and new insights to reframe our approach and design output.
Designing a way to prototype & test even when resources are limited.
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